“Contemporary Global Perspectives on Gender Economics”, academic text by Susanne Moore (2015)

IGI book linkThis text, published in July 2015 includes chapters from an international academic collection of academics and practitioners in the fields of economics, sociology and diversity.

About the Book

The rise of women in the workforce has led to many campaigns for wage equality and the impartial treatment of both sexes as they pursue careers previously designated as either a man’s or a woman’s job. The impact of these campaigns has been felt, but a sense of gender stereotyping still affects not only the social and cultural well-being of the modern organization, but the drive for innovation and economic success as well.

Contemporary Global Perspectives on Gender Economics challenges current economic theory, targeting the way gender is often used for economic gain or increased market share. Experts realize that company growth can no longer be achieved by taking a conventional approach, but few follow through with introducing new frameworks that change the way diversity is treated. By acknowledging that issues like childcare and the wage gap are not only a woman’s challenge, this book speaks to legislators and policymakers, economic developers, corporate practitioners, educational faculties, and students of all disciplines who are looking to change the way gender is viewed in the workforce.

This essential reference source features chapters that combine the concepts of gender theory, sociology, and economics and cover topics including economic equality, gender bias, the history of gender economics, industrial creativity, and the impact of social connectedness on life satisfaction.


About Gender Economics – changing the discourse

Gender Economics is the fusion of sociology, economics and gender studies and looks at shifting current perceptions of gender and how we use these perceptions in framing economic policy. Very often, it is an intersection of gender, values and beliefs that create policy decisions, many of which are based on outdated models. It is important that we start to understand how economic research is conducted, how the statistical analysis is created and how this flows into policy decisions and ultimately the business bottom line.

“Gender Economics is about “dissecting and creating a new discourse around economic theory that fuses Economics, Gender and Sociology”[1]

Think of a persistent organisational challenge and start to unpick it by looking at the assumptions and environments that created the challenge in the first place, chances are the core of the challenge has been created by imposing outdated business models, values and measurements that no longer work. Then reframe the challenge by applying new thought paradigms and you may very likely uncover innovations that lead to increases in performance. Traditional gender stereotypes have shifted and organisations can no longer assume that they are catering to the working heterosexual white male with a wife at home because the ground rules have changed. According to Wikipedia[2], the US LGBT consumer market in 2013 ‘is estimated to have an overall buying power of more than $835 billion’. This demonstrates that marketing to this group requires specialisation to reap the benefits of that economy.

Much of our business culture is centuries old from the structures to the drivers, and our organisations must change to keep pace with a global economy where diversity, and cross-cultural management enforce new skills around managing complexity.

In 2009, the Harvard Business Review[3] made the bold statement that “Women now drive the world economy”, and estimated that globally women will control about $20 trillion in annual consumer spending over the next five years. Look at any social networking site or news stream and you will see articles that recognise that the financial empowerment of women is a game changer. Businesses must now attract talent from a wider pool, some from necessity, but many recognising that by developing a “Women’s Employer of Choice” reputation, it will ultimately help them increase their competitiveness in the market. However, it is not as simple as painting women’s issues with a ‘pink’ brush, organisations must understand the shifts that have taken place in gendered stereotypes and how this sociological change now affects business structures and changes in economic policy formation.

Gender Economics looks at how gender influences economic decisions and how those decisions impact gender. The way we target gender for economic gain or increased market share can either benefit or degrade the rights of marginalised groups, often leading to policy formation with an underlying gender bias overlaid with a view on how economics, policy and gender interact with society.

This emerging field challenges current economic theory, broadening the conversation to encompasses sociological complexities currently at play in society – ie: we look to deconstruct economic policy, reconstructing it in a manner that allows us to develop rational and objective tracks for further research.  Issues of female inequality have persisted for decades if not centuries and instead of talking about the issues, Gender Economics explores underneath the issue and provides new discourses that have the power to change the way we work and live. A simple example of Gender Economics and a persistent issue is the gender wage gap in Australia that continues regardless of the amount of effort and talk that goes on. In 1907 Australia passed a little known policy known as the “Harvester Judgement ”[4] that saw the start of the pay gap for women in preference to that of the ‘working family man’. This policy was introduced primarily to give organisations a competitive advantage using cheaper female labour. This precedent continues today with feminised work segments in organisations exploiting cheaper labour, focusing on scarcity instead of the abundance of leveraging that diversity through innovation[5].

Much of our business culture is centred on the concept of scarcity, of not enough to go around but where did this thinking process start? Staying competitive by having unique products that differentiate you from the rest of the marketplace can lead to a culture of aggressive competition and cost cutting. With more organisations becoming lean and agile what if the model moved from one of scarcity to one of ‘abundance’. What are the attributes of abundance, is it just a mind shift or can we create business models that promote it? Numerous studies of company board makeup show that the accepted female attributes of sharing and collaboration lead to a richer business environment and higher profits.

Gender Economics is the new Business Transformation, the next major resource, and will open a channel to increased innovation and creativity through Diversity of thought and the ability to maximise the management of our increasingly complex environments. Organisations that understand that gender balance is the new competitive edge will be better equipped in a global marketplace where women take their place at the decision table. An increased awareness of women’s economic impact at a country level and greater gender diversity at a company level means women are learning to invest in themselves and their financial future.

There are many persistent gender issue’s that just don’t seem to go away and this is particularly true in areas of gender inequality, and I feel that this is because we so often talk ‘around’ the issues instead of deconstructing them and understanding why they are issues in the first place. The next steps are to start unpicking current thinking on economics and business, start reframing our thinking, putting age-old issues into new contexts – that is Gender Economics at its core!


Susanne is the Founder and Chair of The Centre for Gender Economics and Innovation and is credited with developing the emerging fields of Gender Economics and Diversity Economics. Now a Sociologist after a career in ICT and business, she has a focus on Gender, innovation and performance at an organisational level and as well as consulting, she is conducting a research project on ‘The Profit Impact of Organisational Gender Diversity programs”. She brings a practical business experience coupled with academic rigour to her consulting practice around Gender Economics. An advocate for the advancement of women in leadership, she developed the Diversity Program Review Framework (DPRF) in 2012, a diagnostic which measures both the program’s standalone effectiveness from a program management perspective, and assesses the viability of program’s data for further research in Diversity Economics and as input into organisational profitability and sustainability creating the next generation of Business Transformation.

Susanne is passionately interested in equality, equity, truth and justice and how these attributes can improve business performance through transforming business ideologies and shifting traditional business paradigms.

She is an articulate, professional, entertaining and thought provoking speaker follow her @susannemoore or @gendereconomics

This article, written by Susanne Moore was previously published by Global Merces Group Oct 2013.


[1] Quote by Susanne Moore 2013

[2] http://en.wikipedia.org/wiki/LGBT_marketing#cite_note-1

[3] http://hbr.org/2009/09/the-female-economy/es

[4] MacIntyre, Stuart (1985) ‘A fair wage’ in Winners and Losers: The Pursuit of Social Justice in Australian History, Sydney: Allen & Unwin, Ch.3, pp. 51-58 (excerpt)

[5] Diversity Program Review Framework™, Susanne Moore (2012)

How can we nurture female tech entrepreneurs? By Ryan Holmes Mar 6 2015

By Ryan Holmes via ‘Agenda’ World Economic Forum

Mar 6 2015 

“That women are underrepresented in the startup community is hardly news. Just 1.3% of percent of founders at privately held, venture-backed companies are women, according to a 2012 Dow Jones study titled Women at the Wheel. After all these years, the face of tech startups is still a young guy with fashionable stubble and thick black glasses.

I’d like to think my company is anything but a stodgy old boys club. As a social media company, the heart of our business is building relationships. Our employees are by and large young, progressive and open-minded.

But the numbers don’t lie. Recently, out of every 10 people interviewed for a tech position at our office, roughly nine were men. At that time, we had approximately 50 engineers and developers on our team, and fewer than 20 of them were women. (By contrast, the gender breakdown is closer to 50-50 for other departments.) Figuring out why this is and what can be done about it, however, isn’t easy.

You can point to the scarcity of female role models in tech, though thankfully high-profile leaders like Yahoo!’s Marissa Mayer and Facebook’s Sheryl Sandberg are slowly changing that. Or you can blame it on the obstacles to building a culture of entrepreneurialism among women: According to a recent Global Entrepreneurship Monitor report, more than half of women doubt their abilities to start a business, while men report having a much more robust professional network for advice and inspiration. This is despite the fact that “at all levels, women are rated higher in 12 of the 16 competencies that go into outstanding leadership,” according to a 2012 report by Harvard Business Review.

But it’s hard to get around a simple reality: Computer science, the backbone of any tech startup, is still a male-dominated field. (Of course, you don’t have to be brilliant programmer to launch a startup … but it definitely helps to understand code on some level.) Women comprise fewer than 30 percent of U.S. computer science and engineering programs at the undergraduate and graduate levels, according to the National Science Foundation. Coding, in particular has traditionally been seen as a guys’ thing. But does it have to be?

Girl Dev is a pilot program started from our offices at HootSuite. Once every few weeks for several hours, groups of women interested in improving their computer coding skills meet in our building. The focus is on teaching not just the basics of HTML and CSS but more advanced topics including Javascript, PHP and app development in a supportive and non-competitive environment.”

Read more


REFERENCE – Agenda, World Economic Forum https://agenda.weforum.org/2015/03/how-can-we-nurture-female-tech-entrepreneurs/

Call for Papers, GGEC15 Academic Symposium Sydney

Photo credit Freedigitalphotos.net

Photo credit Freedigitalphotos.net

About the Symposium

The next Australian International Gender Economics Global Conference, the GGEC15 will be held at the University of NSW, city campus on 10 June of 2015.  This will be an academic session with the major conference taking place every second year. The theme for the 2015 Conference is “Gender Economics, Innovation, Performance”.  Find out more here http://centreforgendereconomics.org/ggec15-sydney/

IGI Global: Call for Chapter Details

IGI Global: Call for Chapter Details.


Proposal Submission Deadline: September 30, 2014

Contemporary Global Perspectives on Gender Economics 


A book edited by

Susanne Moore (The Centre for Gender Economics and Innovation, Australia)


To be published by IGI Global: http://bit.ly/1qgHYIh


For release in the Advances in Finance, Accounting, and Economics (AFAE) Book Series


Series Editor: Ahmed Driouchi (Al Akhawayn University, Morocco)

ISSN: 2327-5677


Propose a chapter for this book


The Advances in Finance, Accounting, and Economics (AFAE) book series aims to publish comprehensive and informative titles in all areas of economics and economic theory, finance, and accounting to assist in advancing the available knowledge and providing for further research development in these dynamic fields.


Gender Economics is an emerging field of study that builds on the theories of diversity and promotes the value of gender balance, particularly in the area of innovation and creativity. It looks at how gender influences economics and socio-economic decisions and how those decisions impact gender. Gender Economics is gender neutral and encompasses male, female, and other gendered identities.

Gender Economics seeks to challenge current economic theory, broadening the conversation to encompass sociological complexities currently at play in society – ie: to deconstruct economic policy, reconstructing it in a manner that allows us to develop rational and objective tracks for further research. It is hoped that through the development of this field we will be able to take issues around gender and understand the history of the issues’ development, reconstructing it and realising new solutions. Gender Economics is about the way we use gender for economic advantage, it’s not a women’s issue.

Gender Economics is about the way we target gender for economic gain or increased market share. It is about the way economics leads to policy formation and the underlying gender bias within these processes. It is about the values placed on gender and how economics, policy and gender interact with society.

The development of the field of Gender Economics has the potential to create completely new discourses and solutions to many existing gendered issues, particularly issues around women’s empowerment and women’s equality. Gender Economics aims to uncover traditional economic and social theory, highlighting the way these theories are formulated, many of which have a gender bias which is overlayed with a cultural or religious value system that often degrades the rights of a particular gender.

Objective of the Book

The knowledge economy is both global and highly competitive in nature and it is no longer possible to achieve economic resilience and growth by taking a conventional approach. Policy makers talk about inclusive development but have no models to turn their rhetoric into action. This book provides a discourse on how to advance current practices through holistic and multidisciplinary views on gender, introducing frameworks, models and metrics for inclusive and equitable economic and organisational development practices. This book aims to incorporate views on innovation and diversity to demonstrate ways to shift current business paradigms that are under pressure to change in a global and complex environment. An increasing awareness to recognise diverse culture and increased gender balance means that businesses are looking for practical and sustainable solutions to gender diversity and innovation and the book aims to provide tangible links to profitability and increased performance. 

Target Audience

  • Academics in the field of gender studies, women’s studies and diversity.
  • Economics and sociology students (there is an increasing awareness of the overlap between economics and sociology disciplines such as outlined in disciplines such as behavioral economics).
  • Law and policy makers
  • Educational facilities
  • Economic developers, and
  • Corporates, practitioners and consultants in business transformation and diversity 

Recommended topics include, but are not limited to, the following:

POLICY – Impact of policy formation on economic empowerment

  • Economic impact of gendered policy formation
  • The history of policy formation and gendered assumptions, beliefs and value systems that can degrade the life experience of particular groups
  • Discussions about the way in which this is being addressed (or not) in contemporary society.

INVESTMENT – Investment and economic empowerment

  • Economic empowerment of women
  • Access to capital
  • Labour force participation
  • Inequities in the distribution of wealth
  • The impact of poverty and gendered demographics demonstrating benefits to economic investment and the banking system

ENVIRONMENT – Environment and Sustainability

  • Organisational sustainability
  • Corporate social responsibility
  • Models to create positive and sustainable business environments
  • Gender exploitation and Human Trafficking
  • Solutions for creating more sustainable socio-economic environments

INNOVATION AND HEALTH – Innovation, Health and Wellness

  • Gender Economics is about uncovering restrictive practices; process, policies and ways of thinking that reduce innovation in organisations and communities
  • How can we build healthy communities and work environments that are equitable, promote equality and leverage diversity to increase performance through innovation?

Submission Procedure

Researchers and practitioners are invited to submit on or before September 30, 2014, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by September 30, 2014 about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by October 30, 2014. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Contemporary Global Perspectives on Gender Economics. All manuscripts are accepted based on a double-blind peer review editorial process.


Full chapters may be submitted to this book here: http://bit.ly/1qgK36V


All proposals should be submitted through the link at the bottom of this page.



This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), an international academic publisher of the “Information Science Reference” (formerly Idea Group Reference), “Medical Information Science Reference,” “Business Science Reference,” and “Engineering Science Reference” imprints. IGI Global specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit http://www.igi-global.com. This publication is anticipated to be released in 2016.


Important Dates

September 30, 2014: Proposal Submission Deadline
September 30, 2014: Notification of Acceptance
October 30, 2014: Full Chapter Submission
November 30, 2014: Review Results Returned
January 15, 2015: Final Acceptance Notification
January 22, 2015: Final Chapter Submission


Inquiries can be forwarded to

Susanne Moore
Centre for Gender Economics and Innovation
Tel.: +61 2 9962 6593
MOBILE: +61 439 420 897


Propose a chapter for this book


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Become a Game Changer – attend THE GENDER ECONOMICS GLOBAL CONFERENCE 2014

REMINDER; 6 weeks to go!  JUNE 10 AND 11

Become a Game Changer – you are invited to attend THE GENDER ECONOMICS GLOBAL CONFERENCE 2014

Do you want to change the way we view gender, or have a closer look at the way economic policy is formed and how it impacts your life?  Ever thought about the value of Diversity and Gender Balance and not had a forum in which to discuss your opinions and work towards real solutions – want more than a talk fest?  Well the Centre for Gender Economics and Innovation (C4GEi) is pleased to present the inaugural Gender Economics Global Conference 2014 which brings together international speakers, leading academics as well as practitioners in the fields of Diversity, Economics, Sociology, Business Investment, Gender, Innovation and Leadership.

As a ‘Game Changer’, be prepared to discuss, debate and explore your own experiences in relation to the conference streams of Policy, Investment, Environment, and Innovation and Health.  This is the place where you can speak up and make a difference!

Book your seat NOW by going directly to the website at http://www.centreforgendereconomics.org or register directly on Eventbrite by clicking the button at the bottom of this page.

Gender Economics is a new field of study that looks at the way that economic policy is formed and how this flows through to business and society.  By looking at things differently, I believe we will create sustainable and positive change.  The Conference is an opportunity to work together to uncover new discourses to existing issues, reframing the way we think about ourselves, our workplaces and society.

Your opinion does matter, and your participation in this conference will make a difference.  The Centre for Gender Economics and Innovation, Australia™ (C4GEi™) will combine the outcomes from the conference, and current research to develop positive and practical solutions for business and you can be part of the ground breaking and exciting field of Gender Economics and Diversity Economics!  The conference offers you the opportunity to see speakers in the Plenary sessions that align with your interests.  You can then find out the latest research to compliment these talks by attending one of the concurrent Academic Sessions.

Finally you can make a difference by participating in one or all of the Working Sessions.  These important sessions give you a chance to be a “Game Changer” and they will focus on;

  1. Wealth and Influence – Exploring your attitudes and approached to material wealth and how you can create the means to have greater influence
  2. Innovation – Where it comes from, why it is important as well as social and structural influences that assist or derail innovation
  3. Empowered Identity – How to empower your decisions, actions and outcomes by exploring assumptions and beliefs about gender roles that support or diminish your own sense of Identity and purpose

In the facilitated working sessions we will harvest people’s insights from what they have heard and the facilitators will use their expertise to help you to discover opportunities for you to break through outdated paradigms and claim your purpose to influence and change those around you.

Please be prepared to discuss, debate and explore your own experiences in relation to these topics

OUTPUTS from the Sessions;

  • The plenary closing session will provide a brief summary of themes arising from the Working Sessions
  • The plenary sessions and academic session talks will be further analysed and processed and feedback provided to participants, sponsors and facilitators.
  • This material will be further collated and integrated in the Centre for Gender Economics and Innovation with my existing research from the Diversity Program Review Framework (DPRF) that is currently being rolled out to the mining industry as the AWRA Recognised Program through AMMA
  • Finally Facilitator Reports, selected Academic Papers and presentations coupled with further research will culminate in the publication of a book on Gender Economics and rolled forward to the next conference planned for September 2015 in Detroit, USA.  You can be part of this journey!

Be part of leading-edge thinking and come to this game changing event!

We are really excited about the conference venue at the UNSW, in this fantastic new facility that enables and promotes collaboration, sponsored by the UNSW and catering sponsored by theNAB (National Australia Bank).  If you are already going to a Women’s Leadership or Empowerment event, that’s great!  You will already feel inspired, validated and moved by what you hear.  Take it a step further, and then come along to this event, to engage, get down to work and create some committed outcomes!  We are offering a platform for some really important work that will change the way the world thinks about Gender Economics and pave he way towards Wealth, Influence, Innovation and Personal Empowerment for anyone who wishes it, regardless of gender.


I am super pleased to announce that we will have a Youth Panel of Year 11 and 12 girls fromKincoppal Rose Bay School, Vaucluse and I will be working with teachers to blend the conference streams with their current study.  This will be a fantastic session where the girls will get to the opportunity to speak to an international audience on the Plenary stage.  We will get to hear the latest ideas from our youth – this is something to really look forward to.

The conference program, held over 2 days 10-11 June 2014,  comprises two full days of plenary sessions, panel discussions, plus a number of presentations selected from a call for papers process, as well as the Working sessions.

The conference format will be relaxed but retain a ‘working’ focus that encourages discussion and gives time for individuals to connect with others in a ‘trade delegation’ environment. We expect delegates from around the world to attend the conference and this will provide a good opportunity for cross cultural discussion and networking.

Thank you to Virgin Australia who are supporting the conference by offering discounts on Domestic Flights to and from Sydney.  Go to the website here for more information on how to book.

MY VISION for the Conference is that it is a place to get some work done that provides for practical and sustainable solutions to gender equity.

See you there!

Susanne Moore
Founder and CEO,
The Centre for Gender Economics and Innovation (C4GEi)
Sydney NSW Australia
+61 439 420 897

Thank you to our generous sponsors!

The University of New South Wales

High St


Sydney, New South Wales 2052


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ThriveAbility — Waymaker for the Next Economic Paradigm: A Dialogue with Ralph Thurm

This interview with Ralph Thurm has some interesting idea’s about our need to change the way we look at economics and sustainability and has some relevance to Gender Economics.  He says in the interview;

Our current economic system is based on an unsustainable, high-stress, linear economy powered by fear, fossil fuels, materialism and a focus on financial success. Maintaining this rationale will both cause irreversible damages to planet Earth as the mother of all life, and trigger the emergence and increase of social dissonances due to discontent, population growth, demographic change and increasing social inequalities”

Image credit: TEDx RSM

This is a similar concept to Gender Economics and the idea that we have largely ‘masculinised’ our economic system which predominately works on the idea of scarcity, which I think puts greater emphasis on fear and power  particularly in a market economy where everything has a price.

See the full article here

ThriveAbility — Waymaker for the Next Economic Paradigm: A Dialogue with Ralph Thurm


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