What is Gender Economics and Diversity Economics and how will it affect Executive Managers and Project Managers

I will be Speaking at PMIQ Chapter Meeting & Christmas Drinks – Brisbane December 12, 2012 on the topic “What is Gender Economics and Diversity Economics and how will it affect Executive Managers and Project Managers”

alt Gender Economics and Diversity Economics are emerging fields of study, and with so many nations in economic distress the pressure is on to tap into new resources and ways of thinking. Organisations are looking for new and innovative ways to progress and create shareholder value and as the available workforce changes organisations need to transform at an increased pace, and managers must develop new skills to manage these complex environments. Susanne’s research “The profit impact of organisational gender Diversity programs” will compare Gender Diversity Program frameworks for effectiveness, and identify and evaluate linkages to organizational profitability.In Susanne’s opinion, Gender Economics is the new Business Transformation, the next major resource, and will open a channel to increased innovation and creativity through Diversity of Thought and the ability to maximise the management of these complex environments.Whether you are a projet/program/portfolio manager, or a C level executive, join us as we hear Susanne talking about Gender Economics as the new Business Transformation, the next major resource, that will open a channel to increased innovation and creativity through Diversity of Thought and the ability to maximise the management of complex environments.For more information about the research go to https://gendereconomics.com/2012/10/16/diversity-economics-research-the-profit-impact-of-organisational-gender-diversity-programs/


Venue: Tattersall’s in the Tattersall’s Arcade, corner Queen and Creek Streets in Brisbane.

Dress Code: Please remember the business dress code for Tattersall’s: Jacket and tie with ‘ladies equivalent’; no denim please. Tattersall’s does enforce this dress code.

Date: Wednesday,  12 December 2012

Time: 05:45 PM to 08:00 PM 05:45 PM Refreshments for a 06:00 PM start

Cost: PMIQ  Members: Free.  Guests are welcome: $10 inc GST

Capacity: 100

For more details and to book for the PMIQ Event


Presentation on Gender Diversity by Pam Dell, Associate with AltusQ

“As part of a Paediatric Education Program across Developing Countries, I was asked to present on Gender Diversity to a group of Doctors who are in positions of Leadership in their medical systems. To ensure I captured the important points,  I researched the gender issues and statistics in each country  and also challenged them to make gender diversity their strategic vision. Their mission will be to make their own workforces more indicative of their population spread and ultimately more productive.

In developing countries, these issues are much harder to address and gain acceptance, as many of their laws, cultures and customs do not currently support any type of gender diversity. But the good news is that small steps forward are being made daily and the future looks bright. The paper was received with optimism by the audience and gratefulness for highlighting these issues.”


About the author – Pam Dell

Pam is an Associate  with AltusQ, Pam Dell works across Australasia within multiple organisations enabling them to become more productive by engaging their most valuable asset – people.

Her strengths lie in being able to help teams agree a vision and then lead them to deliver quantifiable results.

Her skills have been honed and tested over the last 25 years in multiple corporate environments from finance to IT, with the last decade spent in IBM.  Pam’s success as a Global Manager of a large IBM IT Division culminated in her recognition her as a TOP 25 IBM ANZ Manager in 2012.

She has built up deep experience in influencing policy and change in matrix environments. She is highly skilled in engaging diverse cultures and stakeholders to solve problems with a flair for business planning and development.

As well as her role with AltusQ, she is currently the Strategic Lead for Women in ICT Australia (WICTA)  http://www.fitt.org.au/,  an incorporated association which promotes the interests of women working in the Information and Communications Technology (ICT) industry in Australia.


BMW recognized that diversity was important to them.

BMW recognized that diversity was important to them, with 140 markets worldwide they realized that women accounted for up to 50% of their market.

BMW understood that with such a diverse cultural market, their internal workforce needed to more closely represent their client base. How else will they know their market? Diversity also mattered to BMW because they faced an increasing shortage of specialist skills, they needed to develop new markets and they needed to optimize management skills. Their diversity program promoted gender balance in executive positions as well as increasing development programs for younger workers. BMW noted that getting the right gender mix of technical specialists was difficult due to the smaller number of girls entering technical programs. They responded by creating “Technology Camps for Girls” and the German national “Girls Day”. (Boston Consulting Group 2011, pg. 12).

“BMW made diversity management a top priority for its HR function and business units with a particular focus on attracting and developing female talent” (Boston Consulting Group 2011, pg.12).

You might wonder why this was so important to them, but BMW knew that for certain models in their (car) range, women account for up to 50% of their customers.  Understanding the mix of their clients made gender diversity internally an easy economic decision for BMW.


Caye J_M, Teichman C, Strack R, Haen P, Bird S, Frick G (2011) “Hard Wiring Diversity into your Business”, European Association for People Management.  Boston Consulting Group.


Richard Branson on “Why We Need More Women in the Boardroom”, September 24, 2012

Richard Branson on Why We Need More Women in the Boardroom

By Richard Branson|September 24, 2012
Richard Branson on Why We Need More Women in the Boardroom

image credit: Big Think

I recently watched 12 Angry Men — that classic 1957 film about a jury struggling to decide the fate of an 18-year-old man who has been charged with murder. The movie gives you a sense of how the legal system worked in the United States back then, when juries were less diverse. By today’s standards, we would find it unsettling if a jury were comprised of 12 middle-aged white men. So why have so many business leaders been slow to take notice when women are absent from the boards of their companies?

In most developed nations, the percentage of women in the labor force has increased dramatically since the 1950s. When 12 Angry Men was produced, less than a third of American workers were female, whereas today, the U.S. Department of Labor says that number now stands at 47 percent.

Despite this change, men are still much more likely than women to hold senior positions.

Related: Women Entrepreneurs: Still a Long Way to Go, Baby

In particular, the ratio of female board members has lagged, with less than 14 percent of these positions at the largest companies filled by women, according to the European Commission. The numbers vary greatly from country to country across Europe: In Italy, only 6 percent of board members are women; in Spain and Belgium, 11 percent; in Germany, 16 percent; in France, 22 percent. The commission has been championing a planned EU law to impose sanctions on companies in the European Union if less than 40 percent of their board members are women.

I am not usually a fan of government involvement in private industry, but on this issue it seems to be needed. Norway took the lead in 2003 when its legislature passed a law requiring that at publicly listed companies, at least 40 percent of board members should be women. They were successful at meeting the 2008 target date, and since then the proportion of women on boards at Norwegian companies has risen to an encouraging 44 percent.

Related: Richard Branson on Strategies for Success

A study the British government commissioned on this problem recommended that by 2015, 25 percent of board members at the largest British companies should be women. The Cranfield School of Management recently reported that 50 percent now have more than one woman on their boards, but British companies still have a long way to go. The situation requires more than just a recommendation — whatever happened to leading with a persuasive argument? Simply for pragmatic reasons, business leaders need to take action.

Seventy percent of household purchasing decisions are made by women, according to the Boston Consulting Group. Those decisions are not just about grocery lists or kids’ clothes — women also choose big ticket items such as cars and vacations. So, if 50 percent of the staff at a company is female, and women drive 70 percent of the buying decisions for its products, what possible rationale can senior management have for leaving women out of the corporate decision-making process?

At Virgin, we have seen a number of women rise to senior positions over the years. At present, Virgin Money and Virgin Holidays are run by female CEOs and the person in the number two spot at Virgin Atlantic is a woman. There are many women in senior management at other Virgin companies, but we have much to do as an organization.

Related: Marissa Mayer’s New Role: Wonder Woman?

If you are looking to increase the number of women in leadership positions at your company, you might start by considering what opportunities female employees have for career advancement, and what barriers they may be encountering. Ask women from every area of your company about their experiences and for their advice.

Women often encounter gender-based stereotypes about who is qualified to do what kind of job, which can sometimes persist in subtle ways and must be challenged at every level. This may be addressed by offering female employees more flexible working conditions; in some cases, putting in place better policies for both maternity and paternity leaves may be a good start.

Fixing this injustice isn’t just good for your team: it’s good for business. Several studies have shown that gender equity in senior management and at the board level brings many tangible benefits. A report by the Credit Suisse Research Institute revealed that those firms dominated by men had recovered more slowly since the 2008 financial downturn than those with a more balanced male-female ratio.

So take a look at who’s sitting around your boardroom table. If you see 12 angry men, it’s time to write a new script!

Article reposted here in full, originally Published on Entrepreneur.com.  You can see the article here