Helping women to start businesses to boost productivity – REBLOGGED

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Helping women to start businesses to boost productivity

Updated: 2013-05-20 07:38

By Chen Jia ( China Daily)
Women working at an automobile component factory in Jiangxi province. According to data from the All-China Women's Federation, China now has more than 30 million female entrepreneurs. They make up 25 percent of all Chinese business leaders. Provided to China Daily

Women working at an automobile component factory in Jiangxi province. According to data from the All-China Women’s Federation, China now has more than 30 million female entrepreneurs. They make up 25 percent of all Chinese business leaders. Provided to China Daily

Zhou Xin, a 27-year-old woman, is expecting to double her company’s annual revenue to 20 million yuan ($3.25 million) this year from 2012 after improving her marketing strategy learned from a business course.

Zhou is the founder and owner of Tianjin Xinkelv Food Co, which produces healthy green and organic foods and develops recipes.

She founded the company in 2009, when she graduated from university, without any business management experience or knowledge.

“All things are difficult before they are easy,” Zhou said. “When I decided to realize the business idea that I formulated when attending the university, I couldn’t find any startup capital.”

After Zhou’s loan application was rejected by banks, she asked for money from a relative.

“As a guarantee, I secretly took the house property ownership certificate from my parents and handed it to the relative. The first loan was 1 billion yuan,” she said.

As a food company, the most difficult time Zhou’s business suffered was in 2011, when many steamed bread producers were mired in a scandal concerning use of colorants.

“Very few customers came to my shop at that time, fearing our products might harm their health,” she said.

Zhou hung a poster outside her shop that stated that if just one product was below the required standard, then refunds would be made on thousands of quality products.

She also invited a food quality inspector to conduct tests on the food she sold.

“The high quality of our food and our honesty has helped to win back the trust of customers. It made me realize the importance of marketing, which I learned from special business training courses,” Zhou said.

The food company’s annual revenue was 1.2 million yuan in 2010. It jumped to 6 million yuan in 2011 and 10 million yuan in 2012.

“Now I understand how important funding and specific training are for entrepreneurs, especially for businesswomen,” Zhou said.

“I became more focused, ambitious and goal-oriented in making strategic decisions after receiving this education.”

Since 2008, Goldman Sachs has invested $100 million to provide 10,000 underserved women around the world with business and management education.

Validated data indicates that, globally, within 30 months of graduation, 83 percent of surveyed graduates increased revenues, 77 percent hired additional employees and 90 percent mentor other women postgraduates.

More than 2,000 women in China have or will be trained through the Goldman Sachs’ global program.

“Investing in women is one of the most effective ways to reduce inequality and facilitate inclusive economic growth,” said Dina Habib Powell, president of the Goldman Sachs Foundation and global head of corporate engagement.”

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China’s one child policy major risk to economy

China‘s demographic has changed dramatically since it introduced its one child policy (the trend for sexual selection with many female children aborted in preference to male children) in 1976 in a bid to increase its chances of economic growth.

In 2004 this article from World News predicted that:

“In eight to 10 years, we will have something like 40 to 60 million missing women,” he said, adding that it will have “enormous implications” for China’s prostitution industry and human trafficking.”

The concern about human trafficking refers to the practice of men potentially trying to ‘buy’ a wife, and with competition so fierce women have become a valuable commodity, but not for the right reasons.  China is now realising that there are not enough women to sustain the nation heading into the future.  The lack of women as a result of China’s one child policy and parents preference for boy children now has serious impacts on a the ability to marry, with men already outnumbering women some say by as much as 35 million.

A significant issue that China’s child bearing capacity into the future will be severely limited and could lead to factory farms where women are inseminated as breeders instead of having the freedom to take part freely in the development of their the country.  It is also feared that low-income young men will turn to violence in a bid to secure a female.  Worse still is the potential for a grossly male dominated driven agenda that could further marginalise and limit gender balance from women.

The traditional feminised workforce  of carer’s and support workers, ( traditionally female) are now in short supply and the fear is that as China heads into the future this largely unpaid carer workforce will be much reduced putting further pressure on their economy.

The result is an impact on the economy based on earlier gender biased polices that highly valued one gender over the other and this has resulted in short-term gain with China’s economic boom, but there are serious problems in the future if the one child policies are not changed.

REFERENCES

The Shanghaiist