Susanne Moore interviewed by Natascha Moy on the Edun Radio show 89.7FM

Natascha Moy and Susanne  Moore

Natascha Moy and Susanne Moore

Susanne Moore interviewed by Natascha Moy on the Edun Radio show 89.7FM

Susanne talks about her journey to Gender Economics and why she has founded this movement to develop the concepts further.

Why it matters that Super Fund Managers have Gender Balance

I was listening to the National Press Club discussion about Superannuation today with a panel including John Brogden, former politician and now Chief Exec of the Financial Services Council. Brogden is expected to head up AICD in early 2015 and he said that “looking forward twenty years, when the head of AMP for example has $200 million of super funds to invest, he and others like him, will be listened to”. They will be listened to by the investment market, by ‘mums and dads’ and no doubt by government. With the $ value of managed funds expected to grow, what those companies invest in, or want to invest your super funds in will make a difference. Not just to your super nest egg, but to your life and the lives of your family. These ‘super’ funds will become even greater influencers to government policy, and the market economy than they are now.

If that is not scary enough, now think about who might be the key influencer in that company? No doubt the CEO or Chair of the Board. What is the gender, cultural and age diversity mix of the board and what sort of company culture have they developed? Do they have an interest in sustainability, do they have an interest in gender equity and equality, are they an inclusive company? Or, like many current organisations, the decision makers remain majority male. Yes sure, they may have a great understanding of the benefit of diversity, they may even be pro women, but if board gender diversity numbers of women continue to decline, we could be in for some startling outcomes over the next twenty years as raised by Brogden.

In twenty years our reliance on superannuation to fund our retirement will increase significantly and with larger and larger amounts of the elderly and pre retirement (50-65 year olds) already struggling, the impact could be dire. How will the current lack of women in senior leadership and boards play out in this scenario twenty years into the future?

Are you scared? You should be. Unless we can see more diversity in our top companies, and quickly, then we have the potential to have decisions made that benefit the few with the exclusion of the many. This is why it is vitally important that we encourage our girls and young women to invest now, to understand the investment cycle and plan for their future. Don’t leave the influencing decisions to others.

With rumblings in the Australia Super Industry and government about different ways to structure super and how and what super funds might invest in, it is important that we understand what is going on and what the ramifications might be for the future. For example, some of the rumblings mentioned in todays Press Club Event by Chief Executive of Industry Super Australia, David Whiteley were; investing 5% of super in public infrastructure, or not making super contributions compulsory for low income earners because well, “they will always be on benefits anyway”. Note this is not necessarily Whiteley’s view, he was merely demonstrating the potential issues when large amounts of money are involved and then mixed with value judgements, bias and in some cases downright discrimination or stupidity.

The potential to degrade the lives of others by limiting diverse opinions on some of these boards could be real. The resultant economic impact could be gendered if we don’t do something about the gender pay gap and gap in superannuation savings between men and women now. Think about where the money and influencers are? They are normally heads of state, CEOs or owners of large corporations, the banking and finance industry, or leaders in industry segments all trying to do the best for their shareholders. With the increasing amount of money accumulating in superannuation, we are seeing another major influencer being created.

Thinking forward and looking under the surface of what is happening and pointing out the gendered implications is what Gender Economics is all about. Contact us at The Centre for Gender Economics and Innovation for more information about innovative board strategy, research on economic decision making, and creating a diverse high performance culture.


IGI Global: Call for Chapter Details

IGI Global: Call for Chapter Details.


Proposal Submission Deadline: September 30, 2014

Contemporary Global Perspectives on Gender Economics 


A book edited by

Susanne Moore (The Centre for Gender Economics and Innovation, Australia)


To be published by IGI Global:


For release in the Advances in Finance, Accounting, and Economics (AFAE) Book Series


Series Editor: Ahmed Driouchi (Al Akhawayn University, Morocco)

ISSN: 2327-5677


Propose a chapter for this book


The Advances in Finance, Accounting, and Economics (AFAE) book series aims to publish comprehensive and informative titles in all areas of economics and economic theory, finance, and accounting to assist in advancing the available knowledge and providing for further research development in these dynamic fields.


Gender Economics is an emerging field of study that builds on the theories of diversity and promotes the value of gender balance, particularly in the area of innovation and creativity. It looks at how gender influences economics and socio-economic decisions and how those decisions impact gender. Gender Economics is gender neutral and encompasses male, female, and other gendered identities.

Gender Economics seeks to challenge current economic theory, broadening the conversation to encompass sociological complexities currently at play in society – ie: to deconstruct economic policy, reconstructing it in a manner that allows us to develop rational and objective tracks for further research. It is hoped that through the development of this field we will be able to take issues around gender and understand the history of the issues’ development, reconstructing it and realising new solutions. Gender Economics is about the way we use gender for economic advantage, it’s not a women’s issue.

Gender Economics is about the way we target gender for economic gain or increased market share. It is about the way economics leads to policy formation and the underlying gender bias within these processes. It is about the values placed on gender and how economics, policy and gender interact with society.

The development of the field of Gender Economics has the potential to create completely new discourses and solutions to many existing gendered issues, particularly issues around women’s empowerment and women’s equality. Gender Economics aims to uncover traditional economic and social theory, highlighting the way these theories are formulated, many of which have a gender bias which is overlayed with a cultural or religious value system that often degrades the rights of a particular gender.

Objective of the Book

The knowledge economy is both global and highly competitive in nature and it is no longer possible to achieve economic resilience and growth by taking a conventional approach. Policy makers talk about inclusive development but have no models to turn their rhetoric into action. This book provides a discourse on how to advance current practices through holistic and multidisciplinary views on gender, introducing frameworks, models and metrics for inclusive and equitable economic and organisational development practices. This book aims to incorporate views on innovation and diversity to demonstrate ways to shift current business paradigms that are under pressure to change in a global and complex environment. An increasing awareness to recognise diverse culture and increased gender balance means that businesses are looking for practical and sustainable solutions to gender diversity and innovation and the book aims to provide tangible links to profitability and increased performance. 

Target Audience

  • Academics in the field of gender studies, women’s studies and diversity.
  • Economics and sociology students (there is an increasing awareness of the overlap between economics and sociology disciplines such as outlined in disciplines such as behavioral economics).
  • Law and policy makers
  • Educational facilities
  • Economic developers, and
  • Corporates, practitioners and consultants in business transformation and diversity 

Recommended topics include, but are not limited to, the following:

POLICY – Impact of policy formation on economic empowerment

  • Economic impact of gendered policy formation
  • The history of policy formation and gendered assumptions, beliefs and value systems that can degrade the life experience of particular groups
  • Discussions about the way in which this is being addressed (or not) in contemporary society.

INVESTMENT – Investment and economic empowerment

  • Economic empowerment of women
  • Access to capital
  • Labour force participation
  • Inequities in the distribution of wealth
  • The impact of poverty and gendered demographics demonstrating benefits to economic investment and the banking system

ENVIRONMENT – Environment and Sustainability

  • Organisational sustainability
  • Corporate social responsibility
  • Models to create positive and sustainable business environments
  • Gender exploitation and Human Trafficking
  • Solutions for creating more sustainable socio-economic environments

INNOVATION AND HEALTH – Innovation, Health and Wellness

  • Gender Economics is about uncovering restrictive practices; process, policies and ways of thinking that reduce innovation in organisations and communities
  • How can we build healthy communities and work environments that are equitable, promote equality and leverage diversity to increase performance through innovation?

Submission Procedure

Researchers and practitioners are invited to submit on or before September 30, 2014, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by September 30, 2014 about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by October 30, 2014. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Contemporary Global Perspectives on Gender Economics. All manuscripts are accepted based on a double-blind peer review editorial process.


Full chapters may be submitted to this book here:


All proposals should be submitted through the link at the bottom of this page.



This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), an international academic publisher of the “Information Science Reference” (formerly Idea Group Reference), “Medical Information Science Reference,” “Business Science Reference,” and “Engineering Science Reference” imprints. IGI Global specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit This publication is anticipated to be released in 2016.


Important Dates

September 30, 2014: Proposal Submission Deadline
September 30, 2014: Notification of Acceptance
October 30, 2014: Full Chapter Submission
November 30, 2014: Review Results Returned
January 15, 2015: Final Acceptance Notification
January 22, 2015: Final Chapter Submission


Inquiries can be forwarded to

Susanne Moore
Centre for Gender Economics and Innovation
Tel.: +61 2 9962 6593
MOBILE: +61 439 420 897


Propose a chapter for this book


To find related content in this research area, visit InfoSci®-OnDemand:

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What is Gender Economics?

“Its the exploitation of gender for economic gain” (Susanne Moore 2012).  This is my basic definition of Gender Economics and whilst it sounds terrible it doesn’t have to be. For example, the way that we market to men and women differently by understanding their different drivers. A good example is the advertising by Jeep to use the phase “she bought a what” to indicate to men, that women are buying Jeeps. That is, they are approving the purchase of a Jeep, validating the male view that a Jeep is a desirable vehicle. Great advertising and Gender Economics!

The Benefits of Diversity to perspective and decision making

DPRF™ - Diversity Performance Review Framework*

I think that this quote from a book by Friedman that talks about friendship and moral growth can be easily applied to how greater gender balance and cultural diversity can make a difference to organisational decisions.  If you take out the word, moral, this quote highlights how diversity can give those in our organisations autonomy to make the right choices and decisions, based on a wider range of inputs.

“The greater the diversity of perspectives one can adopt for assessing rules, values, principals and character, the greater the degree of one’s autonomy in making moral choices” (Friedman 1993, pg.; 202)


Friedman, Marilyn (1993), ‘Friendship and Moral Growth’, What Are Friends For?’ in Feminist Perspectives on Personal Relationships and Moral Theory. Ithaca, NY: Cornell University Press, pp. 187-207.

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Become a Game Changer – attend THE GENDER ECONOMICS GLOBAL CONFERENCE 2014

REMINDER; 6 weeks to go!  JUNE 10 AND 11

Become a Game Changer – you are invited to attend THE GENDER ECONOMICS GLOBAL CONFERENCE 2014

Do you want to change the way we view gender, or have a closer look at the way economic policy is formed and how it impacts your life?  Ever thought about the value of Diversity and Gender Balance and not had a forum in which to discuss your opinions and work towards real solutions – want more than a talk fest?  Well the Centre for Gender Economics and Innovation (C4GEi) is pleased to present the inaugural Gender Economics Global Conference 2014 which brings together international speakers, leading academics as well as practitioners in the fields of Diversity, Economics, Sociology, Business Investment, Gender, Innovation and Leadership.

As a ‘Game Changer’, be prepared to discuss, debate and explore your own experiences in relation to the conference streams of Policy, Investment, Environment, and Innovation and Health.  This is the place where you can speak up and make a difference!

Book your seat NOW by going directly to the website at or register directly on Eventbrite by clicking the button at the bottom of this page.

Gender Economics is a new field of study that looks at the way that economic policy is formed and how this flows through to business and society.  By looking at things differently, I believe we will create sustainable and positive change.  The Conference is an opportunity to work together to uncover new discourses to existing issues, reframing the way we think about ourselves, our workplaces and society.

Your opinion does matter, and your participation in this conference will make a difference.  The Centre for Gender Economics and Innovation, Australia™ (C4GEi™) will combine the outcomes from the conference, and current research to develop positive and practical solutions for business and you can be part of the ground breaking and exciting field of Gender Economics and Diversity Economics!  The conference offers you the opportunity to see speakers in the Plenary sessions that align with your interests.  You can then find out the latest research to compliment these talks by attending one of the concurrent Academic Sessions.

Finally you can make a difference by participating in one or all of the Working Sessions.  These important sessions give you a chance to be a “Game Changer” and they will focus on;

  1. Wealth and Influence – Exploring your attitudes and approached to material wealth and how you can create the means to have greater influence
  2. Innovation – Where it comes from, why it is important as well as social and structural influences that assist or derail innovation
  3. Empowered Identity – How to empower your decisions, actions and outcomes by exploring assumptions and beliefs about gender roles that support or diminish your own sense of Identity and purpose

In the facilitated working sessions we will harvest people’s insights from what they have heard and the facilitators will use their expertise to help you to discover opportunities for you to break through outdated paradigms and claim your purpose to influence and change those around you.

Please be prepared to discuss, debate and explore your own experiences in relation to these topics

OUTPUTS from the Sessions;

  • The plenary closing session will provide a brief summary of themes arising from the Working Sessions
  • The plenary sessions and academic session talks will be further analysed and processed and feedback provided to participants, sponsors and facilitators.
  • This material will be further collated and integrated in the Centre for Gender Economics and Innovation with my existing research from the Diversity Program Review Framework (DPRF) that is currently being rolled out to the mining industry as the AWRA Recognised Program through AMMA
  • Finally Facilitator Reports, selected Academic Papers and presentations coupled with further research will culminate in the publication of a book on Gender Economics and rolled forward to the next conference planned for September 2015 in Detroit, USA.  You can be part of this journey!

Be part of leading-edge thinking and come to this game changing event!

We are really excited about the conference venue at the UNSW, in this fantastic new facility that enables and promotes collaboration, sponsored by the UNSW and catering sponsored by theNAB (National Australia Bank).  If you are already going to a Women’s Leadership or Empowerment event, that’s great!  You will already feel inspired, validated and moved by what you hear.  Take it a step further, and then come along to this event, to engage, get down to work and create some committed outcomes!  We are offering a platform for some really important work that will change the way the world thinks about Gender Economics and pave he way towards Wealth, Influence, Innovation and Personal Empowerment for anyone who wishes it, regardless of gender.


I am super pleased to announce that we will have a Youth Panel of Year 11 and 12 girls fromKincoppal Rose Bay School, Vaucluse and I will be working with teachers to blend the conference streams with their current study.  This will be a fantastic session where the girls will get to the opportunity to speak to an international audience on the Plenary stage.  We will get to hear the latest ideas from our youth – this is something to really look forward to.

The conference program, held over 2 days 10-11 June 2014,  comprises two full days of plenary sessions, panel discussions, plus a number of presentations selected from a call for papers process, as well as the Working sessions.

The conference format will be relaxed but retain a ‘working’ focus that encourages discussion and gives time for individuals to connect with others in a ‘trade delegation’ environment. We expect delegates from around the world to attend the conference and this will provide a good opportunity for cross cultural discussion and networking.

Thank you to Virgin Australia who are supporting the conference by offering discounts on Domestic Flights to and from Sydney.  Go to the website here for more information on how to book.

MY VISION for the Conference is that it is a place to get some work done that provides for practical and sustainable solutions to gender equity.

See you there!

Susanne Moore
Founder and CEO,
The Centre for Gender Economics and Innovation (C4GEi)
Sydney NSW Australia
+61 439 420 897

Thank you to our generous sponsors!

The University of New South Wales

High St


Sydney, New South Wales 2052


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ThriveAbility — Waymaker for the Next Economic Paradigm: A Dialogue with Ralph Thurm

This interview with Ralph Thurm has some interesting idea’s about our need to change the way we look at economics and sustainability and has some relevance to Gender Economics.  He says in the interview;

Our current economic system is based on an unsustainable, high-stress, linear economy powered by fear, fossil fuels, materialism and a focus on financial success. Maintaining this rationale will both cause irreversible damages to planet Earth as the mother of all life, and trigger the emergence and increase of social dissonances due to discontent, population growth, demographic change and increasing social inequalities”

Image credit: TEDx RSM

This is a similar concept to Gender Economics and the idea that we have largely ‘masculinised’ our economic system which predominately works on the idea of scarcity, which I think puts greater emphasis on fear and power  particularly in a market economy where everything has a price.

See the full article here

ThriveAbility — Waymaker for the Next Economic Paradigm: A Dialogue with Ralph Thurm

Gender Economics is about the way we use gender for economic advantage, its not a women’s issue.

Men have used gender to decide their business strategy for centuries. Think the new television show Mr Selfridge about the start of the Selfridges shopping empire and the trend of shopping for leisure which exploited women’s emerging need to assert themselves as individuals.  As the time that the suffragette movement was emerging most women didn’t work outside the home, but shopping gave them a way to express their individuality.  And they liked it!  Think about car advertising and football and how we see targeted campaigns for men or for women to entice them to their brands.  These all have attributes of gender economics so when you think it doesn’t apply to you – think again.  Ask yourself why you recently brought that Jeep, or you think its OK to gamble at a Casino.

Many men think that Gender Economics is a women’s issue, but it is not.  Men have a gendered role which is often stereotyped and restrictive.  They can be just as affected by gendered decisions as women, and there are clear cases where this exists.  Often these decisions are coupled with values based judgements that see the intersection of race and gender, much like the idea for some that all young Muslim men must be terrorists.  Of course this isn’t true, but think about the policies and laws that have already been put into place using underlying assumptions about men and women, culture and religion.   Although some of these polices can be positive, many end up degrading the lives of people because of a judgement made about their gender.

Check out the conference site for more examples.