What is Gender Economics?

“Its the exploitation of gender for economic gain” (Susanne Moore 2012).  This is my basic definition of Gender Economics and whilst it sounds terrible it doesn’t have to be. For example, the way that we market to men and women differently by understanding their different drivers. A good example is the advertising by Jeep to use the phase “she bought a what” to indicate to men, that women are buying Jeeps. That is, they are approving the purchase of a Jeep, validating the male view that a Jeep is a desirable vehicle. Great advertising and Gender Economics!

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