My Research Proposal – “The Effectiveness (or otherwise) of organisational Gender Diversity Programs on Profit”

My research proposal

As part of my Sociology degree I have commenced a year-long research project. The subject will be on “The effectiveness (or otherwise) of organisational gender diversity program’s on profit”  to see if we can come up with some metrics and measurements for quantifying the value of a gender diverse workforce on bottom line profitability.  Diversity programs are undertaken in many organizations in a bid to attract and keep senior women in leadership and although we know there are clear advantages, much of the information is empirical or intangible and difficult to measure under current business structures.

This is the first part of the study to test the theory and viability of further research into Gender Economics and Diversity Economics.

Title What is the effectiveness (or otherwise)of organisational Diversity Programs on profit?
Summary The subject will be on the effectiveness of gender diversity programs within organisations in a bid to attract and retain senior women in leadership roles.  The first part of the study is to test the theory and viability of further research into Gender Economics and Diversity Economics.  Gender Economics recognises the ‘direct input’ of women to the economy by enabling leadership roles through diversity rather than the ‘indirect’ impact of women as consumers and supporters.I will draw on existing research into the field of diversity management and test the theories using participants in focus group’s to draw on their experience and knowledge in the areas in both implementing diversity programs, and being a recipient of diversity programs.Ideally, I am looking for a mix of men and women of different ages to form a group of six to ten people for the initial focus group session.  Over the coming year I intend to work with at least two organisations, one government and one corporate, who currently have a diversity program in place.  I aim to research and evaluate these programs to see what metrics they have put in place to measure the success of their programs.  Then I would like to tie the outcomes to economic health as an argument for the economic advantages of Gender and Diversity Economics.
Background to the Research Having worked in both corporate and government organisations, I know firsthand the challenges of managing diversity.  I have also seen the issues that result from discrimination, bias, gender stereotyping and a lack of flexibility in organisations.
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